“6 Simple Steps To Positively Affect Poor Brand Perception” is the latest report to be added to LO:LA’s resource library, which seeks to inspire business owners to leverage emotionally-driven creative marketing techniques to increase their engagement and transform their presence, online and offline.
More information is available at https://www.thelolaagency.com/2023/03/09/6-simple-steps-to-positively-affect-poor-brand-perception
The new report begins by addressing the reasons behind the poor perception, which may relate to inconsistencies within products, services, or company messaging. It recommends improving consistency across engagement and marketing channels. For example, a study by Reboot found that adhering to a single consistent color across platforms can work to increase brand recognition by up to 80%.
Similarly, poor perception can be improved by strengthening the company’s relationship with its customers through online and in-person channels, encouraging positive engagement, and addressing concerns about past services.
LO:LA recommends utilizing market research and customer feedback tools that can help businesses and organizations monitor their brand perception and identify issues and points of weakness. Once this information has been collected and analyzed, it can be used to redefine messaging and reposition products so that they better connect with the target audience.
As such, the collective brand generated through design, customer service, and online presence, for example, can be overhauled to better align with the company ethos and more precisely articulate what it stands for. The report suggests capitalizing on the growing influence of brand partnerships, which can work to foster legitimacy and credibility among the target demographic.
“Remember, building positive brand perception takes time and effort. Stay committed to your brand positioning strategy and be patient as you work to improve your brand perception,” the report explains.
The creative agency has helped hundreds of businesses and organizations consolidate their brand strategies and identities while achieving greater visibility, recognition, and growth. LO:LA also provides campaign and content marketing solutions and has developed websites and launched digital platforms on behalf of its clients. Its “brand-in-a-box” service was created to help SMBs define their unique voice, stand out among competitors, and resonate with their target market.
More information can be found by visiting https://www.thelolaagency.com/2023/03/09/6-simple-steps-to-positively-affect-poor-brand-perception
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Glean News journalist was involved in the writing and production of this article.