Platr has launched a software service specifically built for the restaurant industry that provides restaurant owners with a “toolkit” consisting of a number of digital marketing services. One of these is an automated email marketing system, which can be used for customer loyalty and retention campaigns.
More information is available at https://www.platr.co/automated-email-marketing/
Platr’s email marketing system is capable of delivering targeted promotions and reminders to one’s email list. Each user is given access to a library of templates that can be customized with one’s own branding or messaging.
“Our proven methodology sends reminder emails every 7-10 days and promotional emails 1-2 times per month. Adopting our best-in-class method will require minimal input from you or your staff,” the developers explained on their website.
New emails can be added automatically using Platr’s online ordering system, which is built into the platform. According to the company, Platr users add about 250 new emails monthly on average.
Email marketing remains one of the most popular forms of marketing owing to its cost-effectiveness. According to Litmus, it has an average ROI of $36 for every dollar spent–higher than any other method.
Despite its effectiveness, almost two-thirds of restaurants do not include email marketing in their promotional plans, according to Platr.
“That low usage rate offers your restaurant an advantage if you get going on a robust email marketing program,” it explained.
Moreover, email has the added capability of being tracked, allowing business owners to measure the effectiveness of their campaigns and calibrate as necessary.
With Platr, one’s campaign analytics is readily viewable on the dashboard. “You can also request these reports to be delivered to you by email,” the company stated.
Email marketing is just one of the many features that can be accessed by Platr subscribers. The platform is also capable of performing social media marketing, Google listing optimization, and reputation management using a proprietary review requester.
Prospective subscribers can choose between two pricing plans: an express package, which is ideal for establishments in less-competitive markets, and a pro plan for those who want to stand out in highly saturated locations.
Interested parties can sign up for a 30-day trial at https://www.platr.co
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Glean News journalist was involved in the writing and production of this article.